Product Name: Mp3
Client: Morellato & Sector
Year: 2007
Category: Jewel
Material: Steel – Carbon fibers – Natural diamonds H/I – Swarovski – 1 Gb Memory
Probably the first tecnological jewel! Thanks to Morellato, here my research for merging sophisticate shiny steel, pink gold and carbon fiber with swarovski and 1 gb of music!
Morellato’s aim was to “sex up” a memory storage device capable of storing 1gb of music to be used by him and her. Not just a jewel, probably the first high tech jewel on the market. A unique product that interprets luxury and fashion, technology and design.
The first step was to research the target audience: young males and females born in the digital era. I centred a natural diamond, as the luxury emblem, and chose a pvd steel base in rose gold with Swarovsky crystals, to form a butterfly for her, while developing a simpler, dark steel casing for him.
It contains 3 hours of music and it is completed with earphones fastened to the cord and hidden at the back of the neck.
